Read Online Disruptive Branding Author Jacob Benbunan – Sharkmotorcyclehelmets.co.uk

This is an excellent book filled with helpful summaries, case studies, and strategies Branding can be very complicated and nuanced This book may help you refine your approach and or point you in a slightly different direction with you branding Regardless, I d recommend this to most small to medium businesses that either aren t clear on their branding or want some solid info on how they should be approaching branding My only concern is that the target audience in the description and even the intro don t clearly define the size of the business that will benefit from the book I don t know what that is, but I don t think it will help tiny businesses say less than 10 employees , other than good advice included like the idea of keeping your product service focused and not too wide ranging Bottom line Recommended.Thanks very much for the ARC for review Disruptive Forces Have Rewritten The Rules Of Business In An Age Of Continuous Change The Strength And Authenticity Of Brands Has Become Important Than Ever The Organizations That Can Master Their Brand Experience Are Able To Survive Disruption By Disrupting Themselves Companies That Can T Do This Will Leave Themselves Ripe For Disruption Disruptive Branding Is A Practical Guide, Demonstrating How To Harness Change To Power Your Brand S Survival And Ensure Growth In A Transforming World It Will Help Ambitious, Courageous And Aspirational Organizations To Define Their Compelling Brand Strategies, Design Powerful Brand Experiences And Innovate New Brand Led Products And Services Disruptive Branding Tells The Stories Of Businesses That Have Succeeded In Managing The Forces Of Disruption From Nintendo Fighting Off Its Competition By Re Imagining Gaming, To Airbnb Redefining What It Means To Travel, Modern Day Brands Are Thinking Faster And Smarter Than Ever Before This Book Identifies The Strategies And Designs That Some Of The World S Most Successful Brands Use To Stay One Step Ahead Of The Curve It Is An Invaluable Resource For Brands Working To Withstand Disruption Or Even Become Disruptors Themselves